Social media users are arguing over Mumbai Metro Rail Corporation Ltd.’s idea to name its stops after brands. Others label it a “peak capitalism” act, while some applaud it as a positive move towards producing funds for the metropolitan.
Just a couple of days ago, this article was circulated. Since it was posted, it has drawn a lot of attention. Some individuals believed that giving metro stations brand names was brilliant marketing.
The branding permissions to its stations would be leased to businesses by the MMRC, a partnership between the government of India and Maharashtra, for a period of up to ten years.
Once this decision came out, there were mixed reactions on Twitter. A picture was posted on social media by a guy named Shlok (who was verified on Twitter) on 7th May. The image was posted with the caption ‘Peak capitalism’ and was the inside picture of the metro station where the names shown were LIC Andheri, Medimax Azad Nagar, and so on.
Afterwards, in the reply, many readers of the article commented that its effective plan to raise money and maintain the affordability of public transit included allowing terminals to be identified with brands. While others expressed displeasure with the commercialization of government-funded initiatives like public transportation.
Since the image was posted on Twitter, it has received a lot of attention, with almost 100K views, 131 retweets, 2,251 likes, 39 quotes, and 39 bookmarks.
Look at a few of the comments.
One of the commenters said that this was a great way for the government to be able to finance infrastructure projects. They have adopted this practice from the United States, where businesses sponsor the names of stadiums.
It is excellent. Some of the cost of the metro line was covered by private corporations in exchange for advertising, as opposed to being entirely covered by your taxes. Perfect, another one said.
Another person added that it was extremely significant to keep metro and stations neat to avoid them from turning into railway-like stations.
Will the name evolve after this brand stops sponsoring? Asked another.